Get More Leads From Your "Request A Demo" Button
There are no spare customers.
Do you want to get more inbound leads from your “Request a Demo” Button? Here are a few helpful tips:
1. Put your demo button EVERYWHERE.
Make sure it is on your website on the top navigation bar so viewers can always see it.
Sprinkle it throughout your website as you describe your product and features.
Add it to all LinkedIn and other social media posts.
Put it at the bottom of your marketing emails.
Etc.
2. Make sure your demo button is linked to a calendar.
You want to make requesting a demo as effortless as possible. If your “request a demo” button links to a form a prospect has to fill out, then wait for an email back to schedule, that is a lot of friction. Instead, have your demo button link directly to a scheduling tool like Calendly, and let your prospect schedule a time right there.
3. Send nurture emails about the value of your demo in the days prior to the call.
Let’s say it is Wednesday and a prospect requests a demo for the following Tuesday. Since your prospect has already scheduled a time via a scheduling link (see 2 above), the time should now be sitting on their calendar. Now, you need to REMIND and EDUCATE them about your demo. Send a confirmation email about the demo with a few hints about your product. Then two days later send them a case study about another company using your product with success. On Monday send them a reminder email educating them on the value of the demo itself, e.g. learn about the latest advancements in XYZ tech.
Does that seem like a lot of work just to get a demo? It sure is. There are no spare customers, and you want to do everything you can do get a chance at speaking to prospects.
Would you like help setting up your Go-To-Market Strategy?
Email: andrew@winwithlevitateconsulting.com
Website: https://winwithlevitateconsulting.com/
